KapakStudio
No demolition. No dust. New kitchen in one day — 90% cheaper than full renovation.
85-90% cheaper than full reno
0% middleman markup (D2C)
1-day installation turnaround
Operational Frames
All Assets
Hakkı Yıldız
Founder & Production Lead
Grew up inside furniture manufacturing — decades of hands-on woodworking expertise passed down through a family of three brothers.
3 Brothers (Joint Manufacturing & Operations)
The Vision
The Problem
Kitchen renovation is a nightmare — ₺150-200K budgets, weeks of construction, hidden costs, and zero price transparency. Homeowners avoid renewal entirely.
Our Solution
Cabinet door-only replacement: customer enters measurements on web app, gets instant pricing, books free home survey, receives factory-direct installation in a single day.
Why We Win
We ARE the factory, not a marketplace. Production line fully operational with decades of family woodworking expertise. D2C model eliminates dealer margins. 85-90% cheaper than full renovation.
Investment Highlights
- Production Already Solved — factory exists, investment goes to scaling
- Irresistible Value Prop — 'No construction, no dust, 1-day assembly'
- High Margins — removing furniture dealers keeps profit in-house
- Scalable Digital Engine replaces traditional craftsman model
- Franchise-Ready model for nationwide expansion
Target Market
Primary: Istanbul homeowners with 5-15 year old kitchens. Secondary: New apartment owners customizing builder-grade kitchens.
Evolution Path
Phase 1: WebApp for instant pricing + CRM. Phase 2: Hyper-local Istanbul marketing. Phase 3: Online payment, expand to wardrobe/bathroom. Phase 4: Franchise model to other Turkish cities.
Investment Intel
Strengths
- ✓Zero Manufacturing Risk: Family-run production with decades of expertise
- ✓Killer Unit Economics: D2C eliminates dealer commissions
- ✓Massive Demand Tailwind: Inflation drives consumers toward affordable micro-renovation
- ✓Digital Moat: First mover with tech-enabled funnel in sector that runs on phone calls
Market Risks
- ⚠Customer Measurement Errors: mitigated by mandatory free home survey
- ⚠Scaling Bottleneck: mitigated by radius-targeting Istanbul districts near workshop
OSP Assessment
KapakStudio turns a fully operational production line into a digitally-scaled consumer brand. The factory EXISTS and PRODUCES — eliminating the #1 startup risk. In an inflation economy, a ₺15K 'same-kitchen-new-face' proposition is perfectly timed. Strong 4/5 conviction — a category creator in micro-renovation.