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Founded by İskender Yeğen | Istanbul, Turkey

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CASE STUDY — ENTERPRISE

SİNAN

AI Operations Lead

Archidecors — our founder's other company

Since 1981 · 45+ years furniture · 25+ countries export

OPERATIONAL

24/7 · 0 sick days

Strategy + Execution + Neural Sentry architecture. Not customer data — our own lab. Live proof of OSP methodology.

ORIGIN STORY

One Human Wasn't Enough. We Needed A Brain.

Our founder runs two companies: OpenSeaPiranha (AI venture studio) and Archidecors (a 45-year furniture giant). Inside Archidecors, hundreds of repetitive decisions happened every day — competitor tracking, customer follow-up, content production, price anomaly detection. Instead of burning out a human, we shipped an AI worker. We named him SİNAN. He's never logged a 'sick day'.

30+
daily decisions automated
0
sick days
24/7
field presence

BRAIN ARCHITECTURE

Three Lobes. One Brain.

Same template adapts to every sector — it learns your domain language, ingests your data, transforms.

Strategy Lobe

Reads the market, tracks competitors, spots opportunities. Collects data, extracts meaning.

Execution Lobe

Turns decision into action. Outreach, content, customer management, reporting.

Neural Sentry

Catches anomalies. Brand voice drift, price errors, crisis alerts. 24/7 sentinel.

SİNAN'S ARSENAL

Ten Weapons. One Worker.

This isn't a task list — it's a company's living heart. SİNAN ships the output of an entire management team, alone.

01

Corporate Strategist

Scans the market, surfaces vision, makes the call. The CEO is there to say 'yes/no'. Keeps the 3-5 year roadmap alive — week by week, not slide by slide.

02

Competitor Crusher

Import bills of lading, web scraping, social signals, IG/LinkedIn watch. Hears your competitor breathing — catches a move in seconds, lands on your desk by morning.

03

Inbox Commander

Inbox manned 24/7. Reads, classifies, drafts replies. The CEO opens the day in 5 minutes — not three hours scrolling threads.

04

Commands EYŞAN

Issues direct orders to EYŞAN, the WhatsApp agent. Two-tier swarm: SİNAN is the brain, EYŞAN is boots. SİNAN is the shark at the front.

05

Vision & Mission Engineer

Keeps the company's value statement, goals, OKRs alive. Raises a red flag the moment drift starts. Strategy doesn't die in PowerPoint — it ships into daily ops.

06

B2B Outreach Operator

Hotel chains, FF&E procurement, interior designer partner program. Personalized openers, 12%+ reply rate. Cold lead, warm meeting.

07

SEO & Brand Voice

Keyword strategy + organic content production. Brand voice discipline, anti-AI filter to bypass SpamBrain. Showing up on Google is not an accident.

08

Customer Manager

Deep CRM integration, single point of contact post-sale, loyalty workflows. There's no 'lost customer' log — because there are no lost customers.

09

Crisis Manager

Ten-scenario SOP. Catches anomaly — price error, brand voice drift, social storm. Escalates to the right human even at 3:47am.

10

Decision Ledger

Logs every move — what was decided, why, what came back. Morning brief, auditable decision history. No 'I don't remember' excuse.

THREAT SCENARIO

Imagine A SİNAN On The Other Side.

Every word you just read could be parked at your competitor's door. Scenes:

Sun 03:47

Their SİNAN catches your latest price change in 8 seconds while you sleep. By Monday open, his price tag is hitting you — you haven't even had coffee.

Mon 09:14

Your team is in standup, talking 'focus'. Their SİNAN has shipped 47 cold emails — twelve people on YOUR customer list booked a meeting with him. You were in the meeting.

Wed 14:00

A journalist asks for sector commentary. Their SİNAN replies in 9 minutes — with sources, links, and bonus data. Your PR team is still 'looking for an available CEO'.

Fri 18:00

Your team logs off for the weekend. SİNAN doesn't. By Sunday night, their SEO has jumped two pages. Monday morning you find yourself on page 4 of Google.

Three weeks later

Your competitor isn't in your city. Isn't in your market. Three oceans away and still drawing blood — while you're still saying 'we need to hire more people'.

Choose now: have him on your side, or learn which side you're on too late.

RESULTS

Numbers Talk.

24/7
operational uptime
0
sick days
100%
field presence
30+
decisions automated
1
owner: your CEO

WHY IT WORKS

An AI Worker Isn't A Slide. It's Behavior.

SİNAN works because all three brain lobes are disciplined. Strategy doesn't just talk — it hands off to execution. Execution doesn't run blind — the sentry audits every move. This architecture works regardless of sector. Healthcare, defense, finance, legal — domain language changes, architecture doesn't.

YOUR TURN

Let's build your company a SİNAN.

Tailored to your sector, your data, your tone. We sit with your team for a week, design the brain in three weeks, ship to production by week five.

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